Corporate branding (2012)

Keywords: research marketing, reliability, intelligence

​Production: logo & business card

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One to One is a company founded by young leaders from one of the famous research marketing companies in Japan. They specialise in research marketing for emerging countries such as BRICs, and Next 11. Although they already have clients from the connection of the former company, their branding is yet to be settled. I was offered to create a company logo, business card, and broad design plan for their website.

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There were tendencies in their competitors logos and websites. Logo marks represented globe, there were as much information as there could be shown in each page. They were all similar, and lacked branding. I wanted to use the power of design to brand One to One seem intelligent and reliable.