buy nothing day (2012)

Keywords: Communication, win-win, interactive

​Production: BND kit

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Create ambient media advertising campaign to promote Buy Nothing Day. Design should explore the principals of wit and ambient media. Buy Nothing Day... a day to rethink about what you are buying, since everything we buy has impact on environment. The day highlights the environmental and ethical consequences of consumerism.

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Buy Nothing Day may be worth participating for consumers, but how about the shops? Would they really want to participate in a campaign lowering their sales? No. How would it be possible to make them participate for their benefit? What if it can be a communication day with their customers?